HOW INFORMATION IS COLLECTED
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer our websites, to track users’ movements around our websites and to gather demographic information about our user base as a whole.
AGGREGATE INFORMATION (NON-PERSONALLY IDENTIFIABLE)
We use Google Analytics to monitor traffic on our websites. Such monitoring helps us to provide the kind of user-friendly, up-to-date information that online users expect to find. Under no circumstances is personally identifiable information of any kind monitored or collected through this process. We do not link aggregate user data with personally identifiable information.
We use a variety of technologies on our sites. Among these are cookies: a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember your browser in the future. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a unique number. When you visit our website, open our email, or encounter our services online (perhaps on a customer’s website) we may send you a cookie. Cookies may be used in many ways: they allow us to verify the login status of customers using products or services linked directly with our website, track point of entry to point of registration for those users participating in our affiliate signup programs, and track and measure the success of a particular marketing campaign. Cookies also allow us to track overall site usage and determine areas users prefer, enabling us to make your visit to our website easier by recognizing you when you return and helping to provide you with a customized experience.
Usage of a cookie is in no way linked to any personally identifiable information while on our site. You have the ability to accept or decline cookies by modifying the settings in your browser. If you choose to disable cookies, you may still use our site; however, you may have limited access to some areas within our website. For more information on how to manage cookies in your web browser, see www.aboutcookies.org.
Some of our web pages, emails, and other online content may contain electronic images known as web beacons, also known as single-pixel GIFs, which are invisible graphical images. These web beacons allow us to count users who have visited our web pages, seen our ads, or opened our email. Web beacons collect only limited information, such as a cookie identifier, time and date of a page being viewed, and a description of the page on which the Web Beacon resides (the URL). When we send you emails, we may include a web beacon to allow us to determine the number of people who open our emails. When you click on a link in an email, we record this individual response to allow us to customize our offerings to you. Web Beacons cannot be declined when delivered via a regular web page; however, Web Beacons can be refused when delivered via email. If you do not wish to receive Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software.
INFORMATION YOU PROVIDE
PERSONALLY IDENTIFIABLE INFORMATION
There are a few activities on our sites where the collection of personally identifiable information is necessary. Those activities include things like entering a contest, requesting a brochure, making a purchase, or contacting us. When personally identifiable information is collected, you will know because you will have to fill out a form. For most activities, we only collect your name, mailing address and e-mail address. We ask for your birth date and gender for newsletter sign-up. We may also ask for your birth date in connection with certain promotions. When you make a purchase from our Web store we will also collect your street and billing addresses, your phone number, and credit card information. Depending on what you purchase, we may also need to collect other personal information such as your clothing size.
SURVEYS OR CONTESTS
From time to time we may provide you the opportunity to participate in contests or surveys on our websites. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).
We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the site (in the case of anonymous information collected in surveys), and to send participants an email newsletter.
We work with Constant Contact as a third party service provider to conduct these surveys or contests. Constant Contact is prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
HOW INFORMATION IS SHARED
We share Personally Identifiable Information with third parties only for our internal business purposes. We do not give, sell, or lend personally identifiable information regarding visitors to our websites to third parties for any other reason. We require any third parties with whom we share personally identifiable information to protect this information using the same degree of care that we do. We occasionally send emails announcing special offers or services on behalf of our business partners to users who have given us personally identifiable information, but the participating business partner has no direct access to the personally identifiable user information contained in our databases.
We use an outside company to fulfill orders and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.
We use West Edmonton Mall to host our websites. As with any service provider that we work with, West Edmonton Mall is not authorized to use your personally identifiable information for any purpose other than what we ask them to do.
Mall of America
60 E. Broadway
Bloomington, MN 55425